The Importance of Website Planning – Write a Brief!

The Importance of Website Planning – Write a Brief!

By |2018-05-31T00:18:49+00:00May 31st, 2018|Small Businesses, Websites|0 Comments

Website Planning and planning in general is essential in business, whether it be for a new division, new premises, a new product line or a sales strategy, planning is the key to getting it right.

A company’s website is every bit as important a part of the business as any of the above examples, and equally needs careful consideration and website planning before being built. So why do many small businesses, and some large ones, simply launch into a new website build without really considering many key points.

You wouldn’t build a house without  plans

It’s a little bit like having an extension built on your house; how large should it be? Should it be built of brick or wood? Will it be used as extra accommodation space or as a utility area? What foundations will have to be put in place? What features and functionality are required? How much will it cost? So many things to consider and to agree before even the first bit of ground is broken. It’s the same with your website.

Another very important function of planning in any area of business is the need to quantify exactly what you will receive from your contractor and precisely how much it will all cost. Proper planning of your website BEFORE approaching a selected few designers and developers will help you to get competitive quotes for your web build without missing any important issues or features.

Website planning for better business

Here is a very brief snip from our own guide “The SMART Start Guide To Website Planning” …

“Few businesses plan their websites intelligently; rather, as often as not, they commission a site simply because they “thought they ought to have one”.

In turn, developers are generally more concerned with the site’s look, feel and technical functionality than its commercial application.

Small wonder, then, that so many sites provide little more than ‘online brochure ware’.

Properly planned, your website should contribute, directly, to your business’ development – providing a global platform on which to

  1. Build brand awareness and reputation
  2. Expand your market reach
  3. Generate, qualify and convert new leads
  4. Showcase new services
  5. Slash your marketing and transactional costs
  6. Communicate with potential business partners, staff, Investors, and the media
  7. Deliver better and more timely customer service
  8. Sell more products more profitably
  9. Enhance the lifetime value of your customers”

Website planning is for function, form and simply getting it right!

So, make sure that you plan your website carefully and consider all the functions and features you will need. Remember, your website is an extension of your business and could potentially be seen by thousands of people worldwide, so it’s important to get it right!

We Get Digital offer a comprehensive website planning service so that you can et your brief absolutely right, get the best website possible for your business and enjoy the process.

Contact We Get Digital for website planning services

Owner | We Get Digital
Getting you to where you need to be on your computer!

As founder of WOW, Carol is adamant that women should not let a lack of digital knowledge stand in their way of doing business.

30 years+… running business sales, marketing and processes on computers.

20 years+… establishing effective communications online and building websites.

10 years+… helping others do all of the above!

Now developing online a Personal Mentor programme and products to help women in business get to grips with doing business in the digital world and overcome any fears and confusion.

Please fill in the form below to request a tutorial on a topic that I can help you with.

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We Get Digital – established 2008

What you do and don’t want…

You don’t want the headache of worrying about all that digital stuff so you can get on with running your business.

You want optimised and efficient delivery and management of your website and related digital services. You don’t want to add the complexity of managing the whole project.

You want people with experience working on tasks, without having to manage all those people.

Which is why small businesses use our Web Services.

You want to understand it, be involved in the process but not have to do it.

You don’t want to have to worry about what you don’t really understand.

We keep it simple, keep it clear and keep it going!

Which is what it’s all about, at the end of the day!

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