Running your own business today can be a daunting prospect, especially for those of us who have spent most of our working lives within large corporations where we have the support and luxury of departments for this, that and the other!
This is a, slightly, light-hearted look at all of the roles that we need to assume when we run our own, small business, especially in the early days when we may not have the budget to secure help in some of these areas.
So, here are a few pointers as to what to expect when it comes to filling your working day, and I hope it gives you a bit of an insight and perhaps a “heads up”!
When we take the plunge and go “out on our own” in business our primary focus is, quite obviously, the thing that we DO or MAKE! Maybe we make something or offer a particular service, this is our “speciality”, this is our reason for going on to business, this is what we are all about.
Our main business focus is to be the “Technician”; the one who bakes amazing pies or is a whizz at building websites or is an amazing masseuse, beautician or physiotherapist.
Whatever it is, that is at the core of our business.
Oh, if only that was all we needed to do!
I Need to Sell?!
So, we have established that we are at the top of our game in whatever our business does, and I am assuming here that you don’t have the resources to employ and army of helpers!
The second most important role that we have to adopt is that of Sales Person. How else are we actually going to make any money and survive in business if we don’t SELL our wares?
For a lot of us, this is the most uncomfortable job we have to do in our new business, but it is vitally important and something that we must overcome and just get on with!
But fear not, there are many services and people out there to help us, and local business networking groups are awesome for supporting and promoting small business people like us.
Marketing & Advertising
Equally as important as selling, we need to effectively “market” our products or services, and it’s a big, big market place out there!
We are in a new digital age of the internet and digital marketing, which now runs alongside more traditional marketing and advertising solutions.
Again, try not to panic too much at this stage as there are a lot of, often free, resources, that can help you through the modern marketing minefield and help you ascertain the most cost effective and productive return on your marketing efforts.
“Customer Services… can I help you?”
Ah yes, the dreaded Customer or Client! What would we do without them? How easy it would be if we didn’t have to have them!! But, of course, we do need hem, they are our life-blood and we have to treat them very well indeed, don’t we?!
So now we have to go on the charm offensive and become a diplomatic customer service agent and deal with the, sometimes, awkward situations that can arise in business.
We have to be polite and accommodating whilst, at the same time, making sure that we do not get taken advantage of by a slippery customer, it is a real skill but again, one we do need to try and master.
But, never forget, customers in the main are alright, they prop up our business and often they can be fantastic advocators and promotors of our business, even the seemingly dodgy ones can be turned in to our best Super Sales people!
Bookkeeper, Filing Clerk & Accountant
Finally, we have made our widgets, we have marketed them, we have gone out there and sold the little beauties and we have dealt with a few tricky customers along the way.
That’s it surely? Time to put our feet up and reflect on our success…. Um, not quite.
Now we have to make sure our finances are in order, and not just for our benefit but for the tax and Vat man too.
Technology has really come to our aid here in the form of on-line bookkeeping programmes and apps, making it pretty easy to stay on top of your day-to-day finances and accounts.
Now the only thing left is to send everything off to your accountant to put all the figures together and then …. Start all over again!
Good luck…. keep juggling!!
As founder of WOW, Carol is adamant that women should not let a lack of digital knowledge stand in their way of doing business.
30 years+… running business sales, marketing and processes on computers.
20 years+… establishing effective communications online and building websites.
10 years+… helping others do all of the above!
Now developing online a Personal Mentor programme and products to help women in business get to grips with doing business in the digital world and overcome any fears and confusion.
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We Get Digital – established 2008
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You don’t want the headache of worrying about all that digital stuff so you can get on with running your business.
You want optimised and efficient delivery and management of your website and related digital services. You don’t want to add the complexity of managing the whole project.
You want people with experience working on tasks, without having to manage all those people.
Which is why small businesses use our Web Services.
You want to understand it, be involved in the process but not have to do it.
You don’t want to have to worry about what you don’t really understand.
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