What is Digital Literacy?

Women and Digital Literacy – What Exactly Is It?

We hear the term “Digital Literacy” used a lot in today’s business lingo. But what does it mean?

For Women On The Web we use the term “digital literacy” to refer to the amount of understanding and knowledge an individual may have in all things relating to running and marketing a business in a digital world.

Digital Skills v Technology Skills


Technology skills: knowledge and skills in setting up equipment (computers, printers, scanners, phones etc.), installing software, programming skills, networking skills (WiFi, LAN etc.) You won’t necessarily need technology skills to run your business but it helps to understand terminology.


Digital skills: knowledge, skills and behaviours used when conducting or organising business online. Using software, mapping out strategy, projects sales and marketing for your business. Digital skills are essential when using digital devices such as desktops, laptops, tablets and smartphones etc.